Tuesday, April 3, 2012

Selling Italian Culture

There are certain trademarks in advertising that are sure to show up when Italian food/experience is being sold to Americans.  Take a look at this Subway ad as an example:

 
  

I wonder if there's anything comparable going on at Joe's Italian?  Does it make all the difference that the owners are actually Italian Americans?  Notice how they represent their story in the resturaunt.

2 comments:

  1. PS, someone (or maybe multiple people) should take time to write a post about what this blog and project is all about!

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  2. Awesome! I definitely think this can incorporated.

    ReplyDelete